#GettaBettaChedda

Tillamook needed to get people talking about their better cheddar on the east coast. So we took them literally and launched a social challenge where fans had to do just that. Whoever repeated “getta betta chedda” the most would win free cheddar for a year.

Yes, we even made the winner a trophy carved out of cheddar.

No, this was not the project where my parents finally “got” what I do for a living.